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7 Clever Ways to Use Video to Drive Traffic and Conversions
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Cyean Blog • May 2, 2017
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Why is Video Important?
If a picture is worth a thousand words, a video must be worth a million! Moving pictures articulate feelings and concepts that would otherwise be difficult to convey. It’s no wonder that we see an increasing number of brands and businesses incorporating videos in their digital marketing strategies.
The impact of video on people’s minds cannot be understated. It’s a fact that an advertisement on television leaves a deeper impression on the viewer’s mind than a magazine ad or even a hoarding along the highway.
With the ever-engaging social media platforms trying to capture every minute of our lives and the ready availability on mobile phones, it’s now possible to use video marketing to talk to your target audience, right where they are.
Let’s dig deeper to understand how we can use these videos in the best possible way.
1. Create Product/Service Videos.
A survey says that 65% of website visitors are likely a buy a product after watching a video about it. Create a short promo video to showcase your product and services. This can get people attracted to the main benefits and features of your products and put them on your website.
For example, if you have a fashion store, instead of just posting photos, add a video of a model wearing your clothes. If you offer a alteration service in the same fashion store, use video to explain what problem your service solves and how it goes about doing so.
Videos doesn’t necessarily mean setting up a shoot and filming with a Hollywood budget. A lot of great videos are just re-purposed product images. Just insert photos into a cool template with nice transitions and text, and add some background music or other audio.
2. Create Social Proof with Testimonials.
In the social media age, 2 out of 3 people buy from a service which has been reviewed by other. Showcasing customer testimonials is one of the most powerful ways to communicate your value to a website visitor.
If you can get your most local customers to record a video testimonial for your business, that would be amazing. If that is not feasible and your customers are scattered away, use the online forums to create a verified testimonial for your business. Have them describe their experience, as well as what problem your product or service solved.
3. Create Explainer videos.
Explainer or DIY videos catch viewers with prime buyer intent. They have a problem they want to solve or something they want to learn. It is up to you to show them how to do it. According to a study, nearly 33% of millennials say they purchased a product just because of watching a tutorial about it.
Get a little creative in how you can show different ways of using a product. This can be about how to cook, what to wear, how to fix. By doing this, you are perceived as an expert in the related tutorial and people will flock to hear more about you. Just don’t try to sell anything on this type of video.
Facebook and YouTube are the right places for these kinds of videos. They can boost your viewership by over 80%. Just like with written works, produce great content that inspires people to engage with your videos.
4. On-board Buyers with Product Walkthroughs
Ensure your buyers have a smooth, easy and fun on-boarding and post-purchase experience, and they are likely to stick with you long-term.
Before you get started, put yourself in the shoes of your first-time buyer and imagine what all are needed to be done to ensure they can gain the most out of your product. Create the most common uses of your product and do a screen capture using readily available tools.
Go through the use case slowly and clearly, and narrate the to-be-known facts even if it’s the smallest thing to be known. Send out the link to your on-boarding video in your welcome email or thanks for purchasing email depending on your product and service. This can lead the user to a sign-in page where you can collect more information and help them with better services and products in the future.
On-boarding is one of the most critical parts of your relationship with your buyers, so make the most of it.
5. Create a FAQ video
You can also reduce the number of customer service calls by creating and consolidating all the FAQ’s into videos. Showing them what potential problems can happen and how to overcome them.
This will help you build trust and credibility with the buyers and they would love your brand more than anything else. They also get to have a hands-on version of the product
Add the links of the FAQ videos to your welcome or thank you email and customers will thank you for being genuine and humanizing your brand.
6. Increase User Engagement With Video Ads
Online video ads are currently the most effective online ad medium, if not more, effective than TV advertising. Video has an user engagement rate of 3x more than any other category of ads. Create video ads for your product and upload them to YouTube and Facebook.
7. Re-target Website Visitors.
One of the most powerful ways to use video marketing is for re-targeting people who visited your website or YouTube channel, but for some reason did not convert.
On Facebook, create a custom audience for re-targeting visitors from your front page or a specific product page.
Conclusion
Video is everywhere today and a lot of businesses are seeing great results.
Videos can be as creative as possible and they can drive traffic and conversions for your business. Focus on your company’s strengths, and find ways to showcase them via video to current and potential customers.
[/fusion_text][fusion_separator style_type=”none” top_margin=”30px” alignment=”center” /][fusion_social_links show_custom=”no” /][fusion_button link=”https://cyean.com/get-more-customers/” title=”” target=”_self” alignment=”center” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”fusion-lightbox-link” id=”” color=”custom” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”#000000″ button_gradient_bottom_color_hover=”#000000″ accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” size=”” stretch=”default” shape=”” icon=”fa-play” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Help me Drive Traffic Using Videos[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]