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7 Effective Email Marketing Strategies, which Differentiates You from Everyone else

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Cyean Blog   •   May 2, 2017

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The most precious digital real estate for entering your potential customer before making them buy is by giving them value. This is made possible by leveraging email marketing in the right way. Here we discuss the most powerful email marketing tips from all possible directions.

These are the email norms which businesses must religiously follow to ensure they offer value to the end customer

1. Use Personalization which makes the person want to open your mail.

A significant element of email marketing is relationship. Do you really address their desire and pain point or is it just one more email? When an email jumps the gun by forcing familiarity too soon, the personalization comes across as a passing fade. Intimacy is earned in real life, and it would appear to be the same way with email.

This doesn’t mean that all personalization is bad. It just has to be relevant.

The takeaway here is that if you are to use personalization as an email strategy, do so in a meaningful way. It takes little knowledge or relationship to place someone’s name in your greeting. It shows far greater care to send personalized email that is specific to a recipient’s needs and history.

2. The long and short of subject lines.

When it comes to deciding how to craft that perfect subject line, there appears to be only one area to avoid: the subject line of 60 to 70 characters. Businesses consider this as a dead-zone. So now the question is should it be greater than 70 characters of lesser than 60 characters.

The real answer lies in how familiar are your readers with your marketing campaign and what offers or problem you are trying to solve.
So, the question becomes: Do you want to boost clicks (response) or opens (awareness)? Go long for clickthroughs; keep it short for opens.

3. The right time to send.

There is a reason all the most-watched shows are aired during the night. People want to tune out of their work-mindset and get into a mood of relaxation. Also, this is the time when advertisers give the best ads out. You can do this time.

The prime time between 8:00 PM to midnight is when everyone is hooked onto their phones and will just read anything which comes their way.

Inbox crowding and the deployment times of other marketers go hand-in-hand; if your email goes out when few others do, it stands a greater chance of getting noticed (so quick, start sending between 8:00 and midnight before everyone else catches on).

Optimal mailing for your customers’ needs will be up to you. Test, test, and test some more to find out how your customer ticks and when he/she opens email.

4. The best content is value-based content: Give something away for free.

Want to get people engaged with your brand. Give them something they can’t forget and would love to brag about to all their friends. Make sure you give them an offer they just can’t refuse.

5. Mobile emails opens accounts for 47 percent of all email opens.

As the world gets more hooked onto to their mobile for every single need and a generation of mobile-only is on the rising worth $600 billion dollars every year. You must cater to the ever-growing needs of millennials. By some standards there is a 47 percent email-open rate in mobiles alone.

A few tips to optimize your mobile-emails:

• Convert your email to a one column template for an easy mobile fix.
• Bump up the font size for improved readability on smart phones.
• Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.
• Make the call-to-action obvious and easy to tap. Above the fold is preferable.
• Consider ergonomics. Many users tap and scroll with their thumb, so keep important tappable elements in the middle of the screen.

6. Email still gives better ROI than Social Media.

Using email and Social Media together can make a powerful tool. Social media for lead generation and email for selling. In 2016, for every $1 spent on email marketing, there is an average return of $40.

Capitalize this to your advantage and make your audience engaged with the rights offers and information.

7. Wake up your dormant group of subscribers.

Your list is growing every day. Great! The only problem is that two-thirds or even more of it may be inactive. It’s true for almost every business.

Re-engagement campaigns are an excellent place to start. Give some an offer or discount which can be redeemed. The more the inactive group gets active. The happier customers you can have.

Take these next steps to grow your customer engagement through the right email list

With these tips in mind, you can create an email marketing strategy that not only delights subscribers with relevant, engaging content, but that also boosts ROI for your business.

The next time you put together an email campaign, think about how you can weave in these best practices to build an open-worthy, conversion-driving message that drives impressive results.

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