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Smart Tips for Improving Your Local Digital Marketing

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Cyean Blog   •   May 9, 2017

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A local digital marketing strategy should target and appeal potential customers in a different way than a purely online business.

Here are some tips which applied in the right way can help you stand beyond your competition.

Have a Mobile Friendly or Responsive Website

This is a fundamental necessity for all businesses to have. Customers are on the go and then need inform on the go. If your website doesn’t cater to the needs of mobile devices, this can affect you chances of being found, also it will be very difficult for people to interact with you if your website isn’t mobile optimized.

Have a Clean, Professional Design

Local customers who are browsing websites to decide where to eat, shop or obtain various services are going to make a judgement about your business based on its website. So you need to make sure that it looks professional and offers all the relevant information they might be looking for.

Include Business Address and Open Hours

One of the most common things customers look for on websites of local businesses is the location and open hours. Make sure that information is clearly marked and easy to find so customers won’t be left guessing.

Offer Multiple Contact Methods

You should also make it easy for people to contact you if they have additional questions. Offer a phone number, email, social media accounts, live chat, or some easy way in which people can get in touch with you.

Be active on Social Media

This may be an obvious local digital marketing tip as social media can also be a great tool for targeting potential customers online. But you must engage people on those sites. That means you should post regularly to stay top of mind.

Get in the Shoes of Audience While Posting

You also should post things that are relevant and useful to your audience. If you offer fashion services, maybe that means you could post links to helpful articles about accessories or latest trends which are happening. That type of content gives people more of an interest to follow and interact with your business online.

Use all types of Posts

Media like photos and videos can also be helpful to your social media strategy. Make sure that they always fit with your overall goals and include a specific call to action.

Social Media Advertising Targeting Your Area is a Brownie Point

Advertising on social sites like Facebook can help you increase your reach and gain an audience for your business online. Just make sure that your campaigns target relevant customers in your area.

Use AdWords — Again Locally Targeted

AdWords can be another great way to get your business in front of relevant customers. Other platforms like Bing also allow for local targeting. And with the right strategy, you can reach customers that are looking for exactly what your business offers.

Use Locally Optimized Keywords

Part of your local digital marketing strategy should be choosing keywords that are both relevant to your business and your location. Targeting people who are looking for a Bridal Boutique in some other city won’t do your business any good. So, make sure you include your location information in keywords.

Constantly Refine Your Advertising Strategy Based on Response

Through the process of advertising, you’ll need to monitor your results and make changes based on what’s working. If a long-tail keyword phrase isn’t bringing you any clicks or actual business, it may be necessary to switch it up.

Use Retargeting to Attract Customers

Retargeting also provides a great opportunity for your business to convert leads who may have been interested before but just didn’t complete a purchase for whatever reason.

Claim and Optimize Your Local Listings

Sites like Yelp, Google and others also provide a lot of information to online customers about local businesses. So it’s important that you claim the listings for your business so that you can control the basic information.

Be Up-to-date with Your Information

If your business ever changes its hours, location or other information, you need to make sure that those local listings are updated so that customers don’t get confused.

Monitor Online Reviews

Online reviews are also incredibly important for local businesses. Make sure that you regularly monitor sites like Yelp and Facebook to see if any action needs to be taken. And have a constant interaction with your online customers, that will get you to be appreciated by them.

Accept Constructive Feedback

Receiving criticism from online reviewers can be tough. But it can also help improve your business if you allow it. If what is being told by customers is meant for the good, then go ahead and take it.

Get Satisfied customers to Share their Feedback

You need some positive reviews to maintain your online reputation. So, remind happy customers that they can leave feedback on sites like Facebook and Yelp.

Use Emails to Remind People for Reviews

It can help to remind people to leave reviews or feedback when you send them a follow-up email after completing their purchase. This also helps to ensure that they were happy with the experience and to keep your business at the top of their mind.

Promote Your Online Presence to Customers Who Visit your Shop

Whether you put it on signs, in pamphlets or just tell people, make sure you let in-person customers know where they can find you online in case they have any questions or just want to follow along with your latest business updates.

Measure Your Marketing Efforts

No matter which local digital marketing strategy you choose for your local business, it’s important to track your progress and find out what is working and what isn’t. You just won’t know if the efforts are useful unless you measure the outcome.

Keep Refining Your Efforts Based on Results

Over time, you’ll be able to determine which tactics and strategies give your business the best return on investment. This likely means that you’ll want to refocus some of your efforts on those local digital marketing tactics that are bringing you the most customers.

Your Local Digital Marketing Matters

Your business needs customers and customers are evolving in their search and needs. Being in front of them can get your business more leverage and more customers. Utilize the means available and work towards getting better reviews by offering services which get people to really appreciate you.

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