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7 Tips to Get Your Dormant Fanbase Active on Facebook

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Cyean Blog   •   May 2, 2017

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We have all been there. Days when we think what we say is what our crowd wants to hear and then we have this realization that no one is active in responding to what we said.

A huge sale which we meticulously planned for months just gets us single digit likes or shares and we wonder are our 1000+ fans/followers really following us?

Wondering how you can better engage your Facebook audience? Discover the best tips to boost your user engagement here.

1. Ask for Feedback.

People love giving feedback. When you ask for input the right way, your audience will jump on board and be quick to respond. The added benefit is you can understand your users from a different angle and work on improving your business and engage your customers.

Give this tactic a try. It’s a much more personal approach than a 10-point survey and you can respond to people directly to address their feedback. But make sure you avoid feeding the trolls here.

2. Boost Your Best Posts.

If you have a product or blog post or other website content that has seen tremendous traffic, post it to your Facebook page and boost that post. Target the people who like your page and their friends.

You won’t necessarily get thousands of shares (assuming your fanbase is in the lower thousands), but a boosted post can help get your best content in front of your target audience and spark some engagement. The more people engage, the greater the organic reach to their networks. This tactic can be especially effective if you’re sharing high-value content with a lot of great takeaways, such as a solution to a problem or an answer to a question.

3. Engage with Other Local Brands.

There’s no rule of business that says you need to limit your Facebook efforts to your own page. You are the customer of some other business in a different niche. You can engage with their brands on your brand’s page. This will get your audience to see the better side of you and get you to engage with a whole different audience.

But this must be done with caution. If brands smell that you are trying to spam their page with your posts, they would avoid you like a plague. It’s all about building relationships, sharing the right content and engaging with the right people.

If you can work out a share for share approach to someone else’s content, it will help provide a mutually beneficial boost in organic reach, as both sides are exposed to a wider audience.

4. Share Industry Trends and Latest News.

People always love to hear the latest trends and improvements in the industry your business works in. When you share related content, it gives the idea to your audience that you are always on top of what’s happening in the industry and look at you as an expert. They’ll appreciate and respond to that.

Curate industry news from a trusted source and ask your fans what they think. Ask people to contribute their thoughts and share the post.

5. Post When Your Fans Are Online.

Everyone uses Facebook at different times of the day. So, it will make sense that they get to see your posts when it happens on the go. Try creating content during different times through the day. There is enough software available to get a regular post in front of your audience whenever they appear online.

Try posting at different times to see what works best for your business engagement.

6. Pose an Engaging Question.

This is considered the simplest and most effective way to start a dialogue with your fanbase. They love to respond to questions and this can give you a better insight into what you must do next to catch their attention. If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.

Get creative in asking questions which resonate with your brand and audience. This can also lead to creating new products which you can sell to your fanbase.

7. Provide Value to your Customers.

Anytime you share or post content to your Facebook page, ask yourself what kind of value you’re providing to your fans. The best way to get their attention is to make sure there’s a takeaway or something in it for them. Discounts and coupons work best this way. They can get crowds flocking to your business, when used in the right way.

Bonus Tip

8. Make an Emotional Connection

People connect with people before they engage with brands. Humanize your brand and add the element of emotion to it. If you want to elicit a big response from your fans, publish a post that appeals to your audience on an emotional level. Share content and tell stories that pull at people’s interests, emotions, fears, and even their dislikes.

Emotion drives brand loyalty and engagement with the millennial crowd. The P&G commercials are one of the most shared during the Olympic Games “Thank You, Mama”.

Get that fanbase Engaged

There can be many creative ideas depending on your business and audience you cater to. There is no one-size-fits all approach to these ideas. But it’s always great to engage all your audience in some form or the other to make sure that they keep thinking of your business.

Also keep in mind that if you want engagement, you need to post and respond to your fans every day. Don’t automate your social presence. Go for the human connection and provide value, and you’ll see your engagement rise.

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