What Actually Gets You Into Google’s Local Map Pack
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Benchmark Report
What Actually Gets You Into Google’s Local Map Pack
Key takeaway
Businesses in the Local Pack get 126% more traffic than those ranked 4–10.
Local visibility isn't mysterious — it's driven by a small number of measurable factors, and the 2026 data shows exactly which ones matter most.
46% of all Google searches now carry local intent, and 76% of local searches result in a store visit within 24 hours.
42% of people performing a local search click a result from the Map Pack — and the top 3 positions average a 43% click-through rate.
Businesses with a complete Google Business Profile receive 70% more location visits than those with incomplete profiles.
Profiles that post regularly appear 3.1x more often in the top 3 map results.
88% of people use Google Maps to find local businesses — this is the default discovery path, not a secondary channel.
For a local business, an incomplete or neglected Google Business Profile isn't a minor gap — it's very likely the single highest-leverage fix available.
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